Breeder’s Customer Relations

As a breeder, tracking customer retention and acquisition is essential for understanding the effectiveness of my breeding program and maintaining a successful business. Here’s a breakdown of how I approach these questions:

Customer Retention and Acquisition:

1. Return Customers: I regularly monitor the percentage of return customers to gauge satisfaction and loyalty. If less than 50% of my customers are returning, it prompts me to investigate the reasons for attrition.
2. New Customers: Each year, I aim to attract a certain number of new customers to expand my business and reach new markets. By tracking the number of unique customers added per year, I can assess the effectiveness of my marketing efforts and breeding program.
3. Reasons for Non-Return: If a first-time buyer doesn’t return, I make an effort to understand why. This could involve soliciting feedback through surveys, direct communication, or market research. Identifying areas for improvement can help me address any issues and enhance customer satisfaction.
4. Cost of Acquisition and Maintenance: I calculate the cost of acquiring and maintaining a good showman or show family by considering expenses related to marketing, sales efforts, customer support, and ongoing communication. Understanding these costs allows me to allocate resources effectively and ensure a positive return on investment.

Valuing Customer Success:

1. Success Metrics: I place great value on the success of my customers as it reflects the quality of my breeding program and the support I provide. I track their winning records, achievements, and feedback to gauge the impact of my livestock on their projects.
2. Marketing and Social Media: Successful customers contribute to my marketing efforts by showcasing their achievements on social media, in show rings, and within their communities. Their success strengthens my brand’s reputation and credibility, attracting more buyers and enhancing my social media presence.
3. Preference for Selling: While local sales allow for greater involvement in the showman’s project, I also aim to place my best animals in the hands of committed showmen nationally. This diversification ensures broader exposure and enhances the reputation of my breeding program.

Recommendations for Buyers:

1. Research: Buyers should thoroughly research breeders and their breeding programs before making a purchase. This includes visiting farms, attending shows, and seeking recommendations from experienced exhibitors.
2. Clear Communication: Clear communication between the buyer and breeder is essential for a successful project. Buyers should articulate their goals, preferences, and expectations upfront to ensure a mutually beneficial partnership.
3. Commitment to Care: Buyers must commit to the care and well-being of their animals, following recommended nutrition, exercise, and healthcare protocols. Regular communication with the breeder allows for guidance and support throughout the project.

Don’ts for Buyers:

1. Don’t Neglect Communication: Buyers should avoid poor communication or lack of transparency with the breeder. Regular updates and reporting are crucial for maintaining a positive relationship and addressing any issues promptly.
2. Don’t Overlook Animal Welfare: Buyers should never compromise on the welfare of their animals for the sake of competition or success. Ethical treatment and proper care should always be prioritized.
3. Don’t Underestimate the Importance of the Relationship: Building a strong relationship with the breeder is key to a successful project. Buyers should invest time and effort in nurturing this relationship for long-term success.

In conclusion, fostering a successful partnership between breeders and buyers requires clear communication, mutual respect, and a commitment to excellence. By understanding the needs and goals of their customers, breeders can cultivate lasting relationships and support their success in the show ring. Similarly, buyers who prioritize communication, care, and ethical practices can maximize the potential of their livestock projects and contribute to the overall success of the breeding program.